This is the first posting for a category I’m calling the “Idea Mine”. The concept is to provide snippets; short ideas for things we can do to help market our dealerships. I welcome your feedback. Some of these are already in the planning stages for my dealership, others are still in the research stage.
Create an affiliate program for blogs and websites across southwest Michigan.
According to my research, there are about 8,000 blogs and websites that are local to Southwest Michigan. As opposed to advertising, I suggest we create a series of different sizes banner and offer them for download through an affiliate program. Affiliate banners, unlike Google ads, can be static banners that site publisher post on their websites. We’d offer a lead fee — much like we do with other lead sources — of something around $10-20 per online credit application generated. Not only would we get the benefit of the leads, but we’d also get the benefit of the incoming static links (SEO-Love) that these banners would create.
