In a few hours we’ll be launching the new ExpressAuto.com website. In all the redesign has taken about 6-weeks, which isn’t too bad given the complexity of the site. Let me run through the new features we’ve integrated and some of our guiding principals for the process.
1. Responsive Design. This is the biggie. We now have the same site for ALL devices. No more m.expressauto.com. Not only is this more convenient for the end-user, it’s also better for the Google love. Google’s new rules about redirecting mobile browsers to the same equivalent pages and not just the mobile home page, makes responsive design imperative for most sites. Not all, but most sites. The exceptions are few and specific. Continue Reading…
Google Places is now Google+ Local, with a new scoring system for reviews and some other changes to layout. As Google+ continues to struggle to gain audience, Google integrates G+ with search more and more. I largely agree with this article on Why Google+ is the only thing that matters – at least to marketers. While I disagree strongly with GM’s decision to drop all Facebook advertising, I do understand the underlying motives. G+ is becoming the new tool for optimizing organic SEO. Links have been marginalized, in favor of social media.
Here’s more info on Google’s new G+ Local from Matthew O’Such on the Automotive Digital Marketing Community. I’d recommend you check out your own G+ Local pages to see how you are affected by these changes.
I guess this is just another sign of how the times are changing. When was the last time you picked up and actual physical phone book to look up a business number?
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Very nice infographic that ponders the age-old question, “What if spam were true?” Allthough some of these I’d categorize as SCAM, not SPAM.